About Us

The Science of Human Prosperity

When people find their place — the right role, the right team, the right culture — everything improves.

Our Story

An obsession with measuring the human

iPersonality Global Institute was born from an obsession: is it possible to scientifically measure how a human being thinks, acts and decides? Neuropsychologist Deibson Silva devoted more than 15 years to answering that question.

In 2013, he created the first software to integrate DISC Theory + Jung's Psychological Types + Spranger's Theory of Values in a single system. The result: 98.8% accuracy validated by the Federal University of Ceará.

In 2020, he sold his first company (CIS Assessment) and set out with a more ambitious vision. In 2023, the Cognitive-Behavioral Code Mapping was born: neuroscience, 10 universal motivators, power skills and spiritual intelligence.

Today, iPersonality has a presence in Brazil, the USA, Portugal, Spain, Angola and is expanding across Europe. European headquarters in Madrid.

What guides us

Mission, Vision and Values

MISSION

Mission

To transform people management around the world through neuroscience and technology, eliminating unconscious bias.

VISION

Vision

To be the reference behavioral assessment platform in Europe and Latin America by 2030, with +50 million people mapped.

VALUES

Values

Science before opinion. Ethics before profit. People before processes. Data before intuition. Impact before scale.

Scientific Team

The people behind the science

CEO

Deibson Silva — CEO and Founder

Neuropsychologist (USP). Best-selling author. 2 exits. UN Global Compact Ambassador.

COO

Fabiano Canella — COO and Master Trainer

Postgraduate in the Neuroscience of Learning. +20 years in education.

SCIENCE

Arnaldo Costeira — Scientific Board

Senior researcher in applied neuropsychology.

DATA

Alice Hua — Data Scientist

Specialist in predictive models and statistical analysis.

DATA

Tim Cheng — Data Scientist

UC Berkeley. Machine learning applied to behavior.

Global Commitments

Science with responsibility

Signatories of the United Nations Global Compact. Committed to SDG 8 (Decent Work) and SDG 17 (Partnerships for the Goals).

Native compliance with the EU AI Act: validated scientific foundation, integrated human oversight, algorithmic transparency and documented bias testing.

Meet the team

Let's talk about your organization

Get in touch with our team and discover how behavioral science can transform people management at your company.